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Meta Ads (Facebook/Instagram)

Campaign on Traffic

Campaign on Conversions

Remarketing

Shopping Campaign

Video Campaign

Advantage+ Campaigns

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trafic meta ads

Traffic Campaign

We attract visitors to your website through targeted advertising on Facebook and Instagram. We increase audience reach with precise targeting by interests and demographics.

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Conversions Campaign

We optimize for actions: purchases, registrations, and leads. We use the Meta Pixel for tracking and automation to achieve maximum ROI.

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retargeting meta ads

Remarketing

We bring back users who visited your website with personalized ads. We increase conversions by 40-60% using dynamic creatives.

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shopping meta ads

Shopping Campaign

We advertise products from your catalog through Facebook Shops and Instagram Shopping. We show photos, prices, and descriptions — ideal for e-commerce, increasing sales by 30-50%.

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video ads meta

Video Campaign

We launch video ads in Reels and In-Stream. We capture attention, boost engagement, and convert viewers into customers.

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advantage+

Advantage+ Campaigns

AI-powered campaigns for optimization across all Meta placements. We minimize costs and maximize results — ROI up to 5x with automatic targeting and creatives.

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Meta Ads

When does a business need advertising on Facebook and Instagram?

Meta Ads is worth launching when you need not only to wait for existing demand, but also to create interest in your product: showcase your offer, bring back your audience, test creatives, and guide the user to a lead, purchase, or conversation in Messenger.

01

Meta Ads is suitable if:

  • you want to receive leads from Facebook and Instagram;
  • you need to quickly test a new product, offer, or audience;
  • your business has a visual product, service, or strong expert proposition;
  • you need to promote an online store, clinic, local service, or educational project;
  • you want to bring back website visitors through retargeting;
  • you need to receive inquiries in Direct, Messenger, WhatsApp, or via a form on the website.
02

Before launch, we check the foundation

Advertising in Meta depends not only on account settings. It’s important that creatives, offer, page, website, and analytics work as one unified system.

  • whether it’s clear what exactly you are offering to the audience;
  • whether landing pages, forms, or messengers are ready to accept leads;
  • whether Meta Pixel is installed and events are configured;
  • whether conversion data is correctly transmitted via the website or CRM;
  • whether there are audiences for retargeting and lookalike campaigns;
  • whether there are enough creatives for hypothesis testing.
Process of Work

How We Launch Meta Ads

Advertising on Facebook and Instagram works better when there is not just campaign setup, but a clear system: offer, audiences, creatives, analytics, retargeting, and regular optimization.

01

Analyze business and goals

We analyze the product, audience, funnel, competitors, and current advertising activities. We determine what exactly the advertising should deliver: leads, sales, messages, traffic, or audience return.

02

Prepare campaign structure

We divide campaigns by goals, audiences, funnel stages, and types of offers. This prevents the budget from mixing into one general campaign without clear control.

03

Set up analytics

We check Meta Pixel, events, conversions, UTM tags, data transmission from the website, and the accuracy of tracking leads, purchases, or messages in messengers.

04

Launch creative tests

We test different visuals, texts, formats, audiences, and offers. In Meta Ads, the creative often determines whether the ad will attract attention and bring quality inquiries.

05

Optimize campaigns

We analyze cost per result, lead quality, impression frequency, audience reaction, placement efficiency, and gradually redistribute the budget to the strongest combinations.

06

Give clear conclusions

We explain what worked, what should be turned off, which hypotheses we will test next, and what can be improved on the website, in the funnel, or in communication with leads.

Free Audit

We’ll check why Meta Ads is not delivering stable results

If advertising on Facebook and Instagram is already running, but leads are expensive, sales are low, or it’s unclear which campaigns are actually working, we can conduct an audit of your advertising account. We will check the structure, creatives, audiences, Pixel, events, and show where the advertising is losing efficiency.

Order Meta Ads Audit
Suitable for Facebook, Instagram, retargeting, lead forms, and sales through the website.

What we check during the audit:

  • structure of campaigns, ad sets, and advertising objectives;
  • quality of audiences, retargeting, and lookalike segments;
  • Meta Pixel, events, conversions, and correctness of data transmission;
  • creatives, texts, ad formats, and impression frequency;
  • cost per result, lead quality, and weak points in the funnel;
  • placement settings, budgets, and optimization strategies;
  • errors that cause the ad to spend budget without leads or sales.

Why choose Sawyer Marketing for Meta Ads?

  • We analyze the audience by interests, behavior, and demographics for maximum relevance of ads, including Shopping campaigns.
  • We create and test creatives (images, videos) for better engagement — CTR from 2% and higher, with a focus on Advantage+.
  • Weekly reports with metrics: reach, clicks, CPL. We integrate with GA for a full picture of Shopping and automated campaigns.
  • We set up campaigns in 3–5 days with A/B testing and 24/7 support for quick changes in Advantage+ and Shopping.
FAQ

Frequently Asked Questions about Meta Ads

We answer the questions that most often arise before launching advertising on Facebook and Instagram: from creatives and Pixel to leads, retargeting, and lead quality.

How long does it take for Meta Ads to start delivering results?

The first clicks, transitions, or leads can appear right after launch. However, stable results are usually formed after testing audiences, creatives, offers, and placements. In Meta Ads, it’s important not just to launch a campaign, but to quickly understand which combinations bring quality inquiries.

How many creatives are needed to start advertising?

For a good start, it’s better to have several variants of visuals, texts, and offers. A single creative burns out quickly, and the system doesn’t receive enough data for comparison. We usually test different approaches: direct offer, customer pain points, product demonstration, social proof, or a short explanation of benefits.

What is better: send people to the website, Direct, or a lead form?

It depends on the product, price, decision-making cycle, and how the business processes inquiries. For simple services, lead forms or messages sometimes work well. For more complex products, a website is often needed where you can explain the offer, show advantages, cases, terms, and collect a higher-quality lead.

Why are there messages or leads, but no sales?

The reason may not only be in the advertising. Often the problem lies in a weak offer, wrong audience, irrelevant creative, slow lead processing, inconvenient website, or lack of warming up. That’s why we analyze not only the cost per lead, but also the quality of inquiries and the client’s further journey.

Is it necessary to install Meta Pixel?

If the advertising leads to a website, Meta Pixel is highly recommended. It helps track events, collect audiences for retargeting, optimize campaigns for desired actions, and better understand what happens after the click. Without Pixel, advertising works less transparently.

How does Meta Ads differ from Google Ads?

Google Ads more often works with already formed demand: a person is searching for a product or service. Meta Ads is better suited for creating interest, visual presentation of the product, retargeting, testing offers, and working with an audience that hasn’t searched for you directly yet.

What is included in managing advertising on Facebook and Instagram?

The work may include account audit, campaign setup, structure preparation, Pixel and events check, creation of technical tasks for creatives, launching tests, working with audiences, retargeting, budget optimization, and regular reports with explanation of results.